Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Книга Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication Книги Психология, философия …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
