Books of Renée Mauborgne

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Published on: 2005
Unordered Personal Development English

A must read strategy book for entrepreneurs and practitioners, The Blue Ocean Strategy has stood the test of time. This …

Strategy Marketing Innovation Competition Business
Blue Ocean Strategy: From Theory to Practice
Published on: 2005
Unordered Personal Development English

Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim …

Innovation Strategy Marketing Competition Leadership

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