Books of Philip Kotler

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …

This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested …

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate …