The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments …
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested …
For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate …
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