Books of Frank Luntz

Words That Work: It's Not What You Say, It's What People Hear
Published on: 2007
Beginner Unordered English

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, …

Communication Persuasion Messaging Perception Impact
Words That Work, Revised, Updated Edition: It's Not What You Say, It's What People Hear
Published on: 2008
Beginner Unordered English

Communication Persuasion Language Politics Influence

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