Books of Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Published on: 2012
Advanced Leadership & Management English

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive …

Brand Equity Management Measurement Strategy
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)
Published on:
Advanced Leadership & Management English

Branding Equity Strategy Measurement Management

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