Books of Arch G. Woodside

Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research)
Published on: 2010
Beginner Unordered English

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …

Tourism Marketing Performance Metrics Websites
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4
Published on: 2010
Beginner Unordered English

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …

Destination Marketing Performance Metrics Auditing
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research, Volume 3)
Published on: 2009
Beginner Unordered English

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate …

Culture Ethnography Branding Storytelling Hospitality

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