Books of Gordon S. Linoff

Data Mining Techniques For Marketing, Sales, and Customer Relationship Management

Published on: 2004

Unordered Unordered English

* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data …

data mining marketing sales CRM analytics

Mastering Data Mining: The Art and Science of Customer Relationship Management

Published on: 1999

Beginner Business Intelligence English

In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer …

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