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Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling …
Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask …
A world-class business education in a single volume. Getting an MBA is an expensive choice-one almost impossible to justify regardless …
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, …
Thousands of entrepreneurs and small businesses suffer from not understanding their customers. They don't what they are doing right that …
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and …
Destined to become a modern classic in the vein of Guns, Germs, and Steel, Sapiens is a lively, groundbreaking history …
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads …
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His …
These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You!Learn to:Slash marketing costs and …