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This open access volume analyses the development of democracy at different levels of governance (from local to global). The Basque …
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability …
“Trade is the lifeblood of the global economy, but few would consider it a social good. Instead, our views on …
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes …
Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding …
In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences …
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only …
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …
Business Owners, Managers, and Professionals...Discover Powerful, Innovative New Ways to: Increase Your Cashflow Boost Your Earnings Get More Business And... …
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for …
“There is that smaller world which is the stage, and that larger stage which is the world.” And yes! ‘You’ …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
Ben Jonson is, in many ways, the figure of greatest centrality to literary study of the Elizabethan and Jacobean period. …
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us …
"Here is a copyrighted, SEO-optimized description of "The Innovator's Dilemma" book:\n\n"Unlock the secrets of innovation and disruption in this thought-provoking …
How do you create a hot personal brand and have customers for life? What is the key to making your …
This book illustrates how global economic progress has reached its upper limit under the current economic paradigm, and how the …
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable …
An essential insight into this central figure in the modern history of Israel and Zionism. This important new study explores …
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, …
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, …
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts …
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic …
In celebration of its Silver Anniversary, the scholarly journal Dance Research has invited a number of distinguished historian and colleagues …
Arrows in the Dark recounts and analyzes the many efforts of aid and rescue made by the Jewish community of …
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This …
Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a ‘luxury for …
Are you interested in the Enneagram, but want to explore your personality more fully than a single number result? Discover …
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have …
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for …
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing …
