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Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and …
''I recommend Marta and Terence to all my clients.'' — Jodi Turk, Turk TV Management''Terence and Marta are a fountain …
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
As a high schooler in Findlay, Ohio, Ben Roethlisberger, or Big Ben, was not a football phenom. In fact, he …
Big Ben covers the history of 'Big Ben', the great clock and bells at Westminster, from the origins of Westminster …
Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, …
In Today's Job Jungle, the Guerrilla is King ''You'll learn how to build a compelling new network in days that …
Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still …
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of …
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for …
Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold? In Guerrilla …
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in …
Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable …
I've spent the last seven years in Shanghai and decided this year that it was time to go back to …
For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed …
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. …
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It …
The power struggle between Ben-Gurion and the Knesset was not primarily concerned with who should hold the reins of power, …
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand …
The classic guide to independent music promotion - now revised and updated. With this manual, you'll discover that music marketing …
Книга Creating Images and the Psychology of Marketing Communication Creating Images and the Psychology of Marketing Communication Книги Психология, философия …
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New …
Understanding and developing the mind throughout life - the NEW book from the creator of the chimp management mind model …
This volume deals with the Hebrew texts of all nine manuscripts discovered between 1896 and 1982 of the Book of …
Today's Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring …
Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills …
The book deals with the field of decanonization of ancient traditions by the technique of deconstructing their original context; in …
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive …
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many …
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system …
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that …
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and …
Brandwashed - tricks companies use to manipulate our minds and persuade us to buy
