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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
The Buffalo River in northwest Arkansas is one of the longest free-flowing, undammed rivers west of the Mississippi and one …
Confucian Ethics of the Axial Age describes the formative period of Chinese culture--the last centuries of the Zhou dynasty--as an …
It's often said that people cannot manage what they cannot measure. Marketing Value Metrics shows not only how marketing systematically …
E-mail is the most powerful direct marketing vehicle that has ever existed. In a world where the competition is never …
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin …
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing …
Alongside developing new ones, the optimization of existing methods is a key task in the HPLC laboratory. And a task …
Following a symposium held in Leiden in 1995 a second international gathering took place, also in Leiden, two years later. …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is …
While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will …
Why do you do what you do? Why are some people and organizations more innovative, more influential, and moer profitable …
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy …
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of …
Your inner Chimp can be your best friend or your worst enemy ... this is the ChimpParadox Do you sabotage …
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
`Perception is stronger than reality' is the basis of this book. According to the marketing guru Seth Godin who is …
"I believe we can change the world if we start talking to one another again." With this simple declaration, Margaret …
Imagine unleashing your creativity by letting your imagination enjoy the benefits of the type of mental play that helped inspire …
A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the …
The best-selling author of Clean Your House with Cheez Whiz presents a new collection of hilarious, offbeat uses for common …
Stop pushing your message out and start pulling your customers in Traditional ''outbound'' marketing methods like cold-calling, email blasts, advertising, …
William A. Cohen - Drucker on MarketingTHE ESSENTIAL MARKETING WISDOM OF PETER DRUCKERConsidered the single most important thought leader in …
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings …
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
Impossible Goals, Inevitable Successes Why are you struggling to grow your business when everyone else seems to be crushing their …
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From …
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today …
The objective of this book is to provide the framework to unleash a contagious customer success culture. Customer success is …
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach …
Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide …
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and …
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