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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a …
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, …
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the …
Lon milo duquette is a special person in that he takes occult subjects and puts them into a langauge even …
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. …
The Critical Heritage gathers together a large body of critical sources on major figures in literature. Each volume presents contemporary …
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David …
This volume consists of an edition, translated into English and with an extensive introduction, of the Arabic translation and commentary …
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of …
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food …
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …
Learn SEO and rank at the top of Google with SEO 2023—beginner to advanced!Recently updated - EXPANDED & UPDATED AUGUST …
This groundbreaking book will help nonprofit managers think in new and creative ways about how they define and meet the …
How do national identities affect the world economy? Building on the insight that nationalisms and national identities endow economic policy …
"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based …
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts …
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your …
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, …
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive …
The New York Times bestselling guide to leading positive change in any organization--updated with new insights, research, and case studies …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
Reimagining transparency and secrecy in the era of digital data When total data surveillance delimits agency and revelations of political …
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to …
