1 کتاب
2 کتاب
3 کتاب
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide …
How do national identities affect the world economy? Building on the insight that nationalisms and national identities endow economic policy …
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume …
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the …
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the …
GET INSPIRED. GET EXCITED. GET RESULTS. A proven approach to corporate culture that's positively contagious You are about to enter …
The general practices related to church funding aren't producing the same results they have in the past. There is a …
The Infinite Longing for Home is a groundbreaking study of Ben Okri’s and K.S. Maniam’s literary problematization of ‘home’ in …
Painful truths about the Zionist rape of Palestine and deliberate planting of anti-Semitism in Iraqi Jewish communities during David Ben-Gurion's …
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt …
Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence • Why today’s most humane companies …
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you …
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 …
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service …
The Ultimate Guide To Social Media Marketing The Social Media Bible will show you how to build or transform your …
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written …
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The …
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled …
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. …
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the …
Learn to authentically engage with developers to attract more of them to your product. Typical marketing tactics will fall flat …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …
Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. …
AS FEATURED IN: MSNBC, CNN, ABC News, CNBC, Forbes, Los Angeles Times, The Atlantic, New York Post, Washington Post, Business …
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The …
Dorie Clark Reinventing You Define Your Brand Imagine Your Future Harvard Business Review Press 2013
