Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into …
Routledge English Language Introductions cover core areas of language study and are one-stop resources for students. World Englishes: is a …
Automated facial recognition algorithms are increasingly intervening in society. This book offers a unique analysis of these algorithms from a …
Demonstrates how the experience of East-Central and Eastern Europe needs to be integrated into evolving scholarship on the world wars. …
Upon its first publication, A Different Mirror was hailed by critics and academics everywhere as a dramatic new retelling of …
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David …
Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a …
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts …
Dorie Clark Reinventing You Define Your Brand Imagine Your Future Harvard Business Review Press 2013
A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the …
The Infinite Longing for Home is a groundbreaking study of Ben Okri’s and K.S. Maniam’s literary problematization of ‘home’ in …
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of …
