A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide …
Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts …
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses …
Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers …
Pearson Education Inc., 2010 - 2nd Edition293 pages. (2 pages/ sheet)This book deals with a collection of computer technologies that …
Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At …
Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood …
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, …
AnnotationAcclaimed data scientist DJ Patil details a new approach to solving problems in Data Jujitsu. Learn how to use a …
A must-have book for HR professional to explore Excel based analytics Key Features● Manage people effectively by exploring performance metrics, …
"Pittsburgh Pirates manager Clint Hurdle was old school and stubborn. But after twenty straight losing seasons and his job on …
Today, the world is trying to create and educate data scientists because of the phenomenon of Big Data. And everyone …
Over the past 5 years, the concept of big data has matured, data science has grown exponentially, and data architecture …
This book has two main goals: to define data science through the work of data scientists and their results, namely …
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one …
Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy"Olivia Parr Rud does a remarkable …
It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government …
This book explores the principles underpinning data science. It considers the how and why of modern data science. The book …
Data Warehousing in the Age of the Big Data will help you and your organization make the most of unstructured …
Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might …
Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, …
Wiley, 2015. — 438 p. — ISBN: 1118841557, 9781118841556Discover how data science can help you gain in-depth insightinto your business …
All the answers to your data science questions Over half of all businesses are using data science to generate insights …
Why Everyone Needs Analytical SkillsWelcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, …
The authors advocate attention to smart data strategy as an organizing element of enterprise performance optimization. They believe that “smart …
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to …
Content: Chapter 1 What Is Big Data and Why Is It Important? (pages 1–18): Chapter 2 Industry Examples of Big …
