Handbook of Graphs and Networks in People Analytics: With Examples in R and Python covers the theory and practical implementation …
Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint …
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This book is an exploration of the people analytics possibility, bringing out both theoretical frameworks and detailed practical case studies …
The need for HR professionals to understand and apply data analytics is greater than ever. Today's successful HR professionals must …
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Key Features Get to grips with the basics of Elasticsearch concepts and its APIs, and use them to create efficient …
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Manage your data landscape with SAP Data Intelligence! Begin by understanding its architecture and capabilities and then see how to …
Practical Data Science with R, Second Edition takes a practice-oriented approach to explaining basic principles in the ever expanding field …
Applied Linear Regression for Business Analytics with R introduces regression analysis to business students using the R programming language with …
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of …
Data Science and Analytics with Python is designed for practitioners in data science and data analytics in both academic and …
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …
Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the …
Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, …
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This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from …
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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for …
This concise yet comprehensive guide explains how to adopt a data lakehouse architecture to implement modern data platforms. It reviews …
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This …
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, …
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability …