Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the …
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and …
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called …
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
