strategy

Journal of the Academy of Marketing Science

Dhruv Grewal; Gopalkrishnan R. Iyer; Wagner A. Kamakura; Anuj Mehrotra; Arun Sharma

Journal of Marketing Management

Ambler, Tim; Kokkinaki, Flora; Puntoni, Stefano

Journal of Marketing

Lehmann, Donald R.

The Journal of Marketing Theory and Practice

Rothe, James T.; Ferguson, Jeffrey M.; Harvey, Michael; Condemi, Bruce A.

International Journal of Technology Marketing

Töllinen, Aarne; Karjaluoto, Heikki

The Journal of Marketing Theory and Practice

James T. Rothe, Jeffrey M. Ferguson, Bruce A. Condemi and Michael Harvey

Journal of the Academy of Marketing Science

Petersen, J. Andrew; Kumar, V.; Polo, Yolanda; Sese, F. Javier

International Journal of Research in Marketing

Sridhar, Shrihari; Naik, Prasad A.; Kelkar, Ajay

Journal of the Academy of Marketing Science

Ptok, Annette; Jindal, Rupinder P.; Reinartz, Werner J.

Foundations and Trends® in Marketing

Pauwels, Koen H.

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

Journal of the Academy of Marketing Science

Zachary G. Arens; Roland T. Rust

International Journal of Research in Marketing

Corinne Faure; Martin Natter

Marketing Science

Morgan, Neil A.; Rego, Lopo Leotte

Journal of International Marketing

Lages, Luis Filipe; Lages, Carmen; Lages, Cristiana Raquel

International Journal of Research in Marketing

Himme, Alexander; Fischer, Marc

Marketing Science

Gupta, Sunil; Zeithaml, Valarie

Journal of Targeting Measurement and Analysis for Marketing

Patterson, Laura

Journal of Marketing for HIGHER EDUCATION

Gruber, Thorsten

Journal of Marketing Management

Weir, Kenneth

Journal of Marketing

Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten

International Journal of Research in Marketing

de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten

Journal of Marketing Research

de Langhe, Bart; Puntoni, Stefano

Marketing Science

Sunil Gupta and Valarie Zeithaml

Journal of International Marketing

Luis Filipe Lages, Carmen Lages and Cristiana Raquel Lages

Journal of Business-to-Business Marketing

Plank, Richard E.

Journal of Brand Management

Uncles, Mark

Journal of Marketing Research

Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd

Marketing Science

Neil A. Morgan and Lopo Leotte Rego

Journal of Marketing Channels

Journal of Business & Industrial Marketing

Fotiadis, Anestis K.; Vassiliadis, Chris

Journal of Marketing

de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S.H.

Journal of Marketing Communications

Tewari, Shruti; Gupta, Aishwarya

FT Press Operations Management

Steven M. Leon

Journal of Management & Organization

Bakuli, David

Journal of Business Strategy

Finkelstein, Sydney

Strategic Management Journal

Castañer, Xavier; Kavadis, Nikolaos

Strategy & Leadership

Schwartz, Peter

Journal of Database Marketing & Customer Strategy Management

Patron, M

Journal of Brand Management

van Rekom, Johan; Berens, Guido; van Halderen, Mignon