David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged …
Does any of this sound like you?1. You never know what to writeOn most days you struggle to come up …
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element …
This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands …
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light …
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a …
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. …
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best …
Endorsed by the Institute of Public Relations
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital …
What "secret" separates top poker players from poker wannabes? Is it zen-like mind-reading skills, a computer-like brain or thousands of …
Genuine business growth has more to do with reaching maximum potential than reaching maximum size. "Bigger Isn't Always Better", based …
The ultimate insider's guide to getting into the nation's most competitive colleges Written by a former senior admissions officer at …
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with …
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of …
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever …
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you …
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The …
The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a …
As part of a practically based book series aimed at middle and senior level business managers, this first paperback edition …
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen …
The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The …
Organizations can make data science a repeatable, predictable tool, which business professionals use to get more value from their data …
Winner of the 2009 New York Book Festival's award for general non-fiction Work the System: The Simple Mechanics of Making …
A timely update to the book on using the Market Profile method to trade Emerging over twenty years ago, Market …
A proven framework for whole-school improvement The School Leadership Playbook is a practical guide for education leaders looking to push …
Introducing a million-dollar business model that you can do from home, on the road, or in your spare timeMary Ellen …
Research at the intersection of social networks and strategic management identifies a range of performance-enhancing network position advantages - access …
A Wall Street Journal BestsellerYour personal goals need a long-term strategy.It's no secret that we're pushed to the limit. Today's …
A harrowing exploration of the collapse of American diplomacy and the abdication of global leadership, by the winner of the …
“Fascinating. . . . Shlaim presents compelling evidence for a revaluation of traditional Israeli history.”—New York Times Book Review For …
We live in a highly connected world with multiple self-interested agents interacting and myriad opportunities for conflict and cooperation. The …
Outsourcing is now increasingly used as a competitive weapon in today's global economy. The Outsourcing Handbook is a step-by-step guide …
