Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded …
In the 1970s and 1980s, the competitiveness of American economy seemed to be eroded away in the face of Japanese …
Competitive advantages and superior performance can be interpreted as two sides of the same coin. With respect to management research, …
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In …
Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is …
As countries across the globe continue to adjust their security operations to counter an increasingly volatile political landscape, the issue …
For the past sixty years, the U.S. government has assumed that Japan's security policies would reinforce American interests in Asia. …
In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only …
Beat the odds with a bold strategy We’ve all seen hockey stick business plans before. A future where results sail …
An inspiring and thought-provoking new book that explains the power of applying reverse-engineering to all areas of your life, from …
Re-focus your business plan and achieve the success your business deservesBusiness owners, and their teams, often lose their way in …
Understand data science concepts and methodologies to manage and deliver top-notch solutions for your organization. Key Features: • Learn the …
Organize, plan, and build an exceptional data analytics team within your organization In Minding the Machines: Building and Leading Data …
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged …
Does any of this sound like you?1. You never know what to writeOn most days you struggle to come up …
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element …
This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands …
The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light …
The advent of the Internet and other new digital technologies means that companies—be they virtual or traditional bricks-and-mortar—must develop a …
Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. …
Effective Writing Skills for Public Relations is a reference source on style and presentation with tips on making the best …
Endorsed by the Institute of Public Relations
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital …
What "secret" separates top poker players from poker wannabes? Is it zen-like mind-reading skills, a computer-like brain or thousands of …
Genuine business growth has more to do with reaching maximum potential than reaching maximum size. "Bigger Isn't Always Better", based …
The ultimate insider's guide to getting into the nation's most competitive colleges Written by a former senior admissions officer at …
What are my start-up costs? How much will my store make? Should I sell online? How can I compete with …
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of …
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever …
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you …
(Wiley Computer Publishing) Comprehensive resource offering coverage of the latest tools, products, technologies, and solutions for one-to-one Internet marketing. The …
The Fast Forward MBA in Business Planning for Growth gives you a strategy for success! Is your company at a …
