Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed.
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Farris, Paul W;Bendle, Neil T;Pfeifer, Phillip E;Reibstein, David J
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