EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition …
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing …
When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their …
NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean …
Ten skills for agile leadershipComplex challenges are all around us--they impact our companies, our communities, and our planet. This complexity …
IN THIS GROUNDBREAKING BOOK, education expert Tony Wagner provides a powerful rationale for developing an innovation-driven economy. He explores what …
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a …
Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by …
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical …
Introduce your students to strategic management with the market-leading text that sets the standard for the course area. Written by …
Flash Foresight offers seven radical principles you need to transform your business today. From internationally renowned technology forecaster Daniel Burrus—a …
This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an …
The strategies adopted by governments and public officials can have dramatic effects on peoples' lives. The best ones can transform …
A beautifully illustrated hundred-year history of modern art, from cubism to pop and avant-guard. More than 250 color photos.
In the splendid tradition of Kenneth Clark's Civilisation and Jacob Bronowski's The Ascent of Man, here is a magnificent account …
In the modern world of networked digital media, authors must navigate many challenges. Most pressingly, the illegal downloading and streaming …
Whilst contemporary economies are innovative, they are also predominantly service economies in so much as services are the main source …
Blockchain technology and artificial intelligence (AI) have the potential to transform how the accounting and financial services industries engage with …
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing …
Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years …
The book takes wind from one particularly powerful early paragraph, 'In spite of forty years of progress and a drop …
Explore and understand how investment capital is transforming the world's most critical emerging markets In Power of Capital: An Adventure …
In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. …
This demystifying guide to creative writing shows that successful work arises not from talent or inspiration alone but from several …
Empower yourself in today's highly connected, socially conscious world as you learn how to wield your passions, digital tools, and …
The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. …
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring …
Turn your one simple idea into millions—without lifting a finger! “Mr. Key’s brilliance, wisdom, and insight will make you rich. …
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more …
Starting out with a self-made home brewing kit, Sam Caligione went on to turn Dogfish Head Craft Beer one of …
A look at the fundamental trends that are changing the world, from the experts at The Economist"Megatrends" are great forces …
We are at the threshold of a new area of the internet that promises to transform the way we engage …
"The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich …
Crypto is going to change the world, and for those tired of confusing financial jargon and complicated technical terminology, look …
The book serves as a connecting medium between various domains and Blockchain technology, discussing and embracing how Blockchain technology is …
This is the first professional academic work in China to discuss artificial intelligence and blockchain together. Artificial intelligence is a …