Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings …
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand …
This book illustrates how global economic progress has reached its upper limit under the current economic paradigm, and how the …
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts …
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. …
This groundbreaking book will help nonprofit managers think in new and creative ways about how they define and meet the …
This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and …
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing …
Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, …
Imagine unleashing your creativity by letting your imagination enjoy the benefits of the type of mental play that helped inspire …
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume …
Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At …
A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, …
Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to …
Content: Chapter 1 What Is Big Data and Why Is It Important? (pages 1–18): Chapter 2 Industry Examples of Big …
Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is …
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models …
Applications of Big Data in Healthcare: Theory and Practice begins with the basics of Big Data analysis and introduces the …
Become a Digital MasterNo Matter What Business You’re InIf you think the phrase going digital” is only relevant for industries …
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and …
Investors and technology gurus have called big data one of the most important trends to come along in decades. Big …
Taking the LEAP: The Methods and Tools of the Linked Engineering and Manufacturing Platform (LEAP) shows how to use the …
In this wide-ranging interdisciplinary work, the authors draw on history, anthropology, and materials engineering to present a comprehensive and ambitious …
Performance measurement remains a vexing problem for business firms and other kinds of organizations. The ''balanced scorecard'', widely touted as …
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