Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
Gert H. N. Laursen
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Gert H. N. Laursen
Renee M Teate
John L. Viescas,Michael J. Hernandez
Patricia L. Anders (Editor)
Juanzi Li,Ming Zhou,Guilin Qi,Ni Lao,Tong Ruan,Jianfeng Du (eds.)
Jeremy KepnerandJohn Gilbert
Leigh Landy
Selin Metin Camgöz (editor),Özge Tayfur Ekmekci (editor)
Layek, Samar; Pandey, Anjana; Pandey, Ashutosh; Verma, HC
Carver, Terrell (editor)
Lawrence J. White
Ralph-Johan Back (auth.),Andrew Butterfield (eds.)
John L. Maginn CFA, Donald L. Tuttle CFA, Dennis W. McLeavey CFA, Jerald E. Pinto CFA
Tom Booth,Tim Bowen
C. Hauser Stephen,Darrell S. Pardi,John J. Poterucha
Tim Leung
Patricia Leavy
Michael Lisin,Jim Joseph,Amit Goyal
Frederic S. Mishkin
Review by: John Dingley
William Dunham