"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating …
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker …
Missing cover and copyright page. -- Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is …
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This …
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, …
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David …
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability …
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings …
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many …
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer …
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 …
A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service …
Good book for creating your personal brand. Very well planned and deep reaching. Thorough without being overly lengthy.
This book is not for advertising and design professionals. It is for all those involved with building and defining their …
How do you create a hot personal brand and have customers for life? What is the key to making your …
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a …
Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts …
In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. …
Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective …
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or …
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide …
