Of the tens of thousands of books exploring virtually every aspect of the Civil War, surprisingly little has been said …
THE INTERNATIONAL AND SUNDAY TIMES BESTSELLER; All leaders are constrained by geography. Their choices are limited by mountains, rivers, seas …
In this provocative, startling book, Robert D. Kaplan, the bestselling author of Monsoon and Balkan Ghosts, offers a revelatory new …
Today's outstanding mutual fund managers - also known as portfolio managers - make investing look easy. But don't be fooled, …
Acclaimed strength coach Dan John has created the perfect guide for beginners, advanced lifters, and fitness professionals interested in correcting …
Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into …
Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles …
If you read nothing else on leadership, read these definitive articles from Harvard Business Review.Leadership skills are not innate—they can …
Is your company spending too much time on strategy development―with too little to show for it?If you read nothing else …
How HR can lead.If you read nothing else on reinventing human resources, read these 10 articles. We've combed through hundreds …
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few …
It’s not just computers—hacking is everywhere. Legendary cybersecurity expert and New York Times best-selling author Bruce Schneier reveals how using …
'Every bit as good as the beer itself.' Sir Richard BransonFrom selling the first cases of Cobra out of the …
The ultimate resource for your Postgraduate course by trusted authors. Ideal for students taking any practically orientated MBA, executive MBA …
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
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Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more …
This world-wide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of …
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing …
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared …
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts …
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing …
Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the …
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
William A. Cohen - Drucker on MarketingTHE ESSENTIAL MARKETING WISDOM OF PETER DRUCKERConsidered the single most important thought leader in …
The woman BusinessWeek called the "grande dame of American management" shares her vision of leadershipFrances Hesselbein rose from a volunteer …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From …
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you …
The New York Times bestselling guide to leading positive change in any organization--updated with new insights, research, and case studies …
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes …