This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step …
With the increasing complexity of modern cloud-based systems, an effective enterprise architecture program is more critical than ever. In this …
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I am Frank Miller. I have been into financial trading for over ten years, and I love sharing the experience …
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Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable …
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
Today's Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring …
As a Marketing executive, I can understand the challenges of fusing science and art when making daily marketing decisions. Mark …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
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Business Intelligence Roadmap is a visual guide to developing an effective business intelligence (BI) decision-support application. This book outlines a …
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