This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure …
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a …
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at …
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner …
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories …
1. The bastard spawn : Hollywood computer-generated-effects movies-some introductory comments -- 2. Once upon a time : story and storycraft …
*Top 15 Marketing Strategies for 2021!*Do you feel overwhelmed with marketing? - Struggling to reach new clients, customers, or social …
This book aims to provide an efficient methodology of solving a fluid mechanics problem, based on an awareness of the …
"Digital Integrated Circuits explores the possibilities of MATLAB's tools in the development of application-specific integrated circuit (ASIC) design systems. The …
Introduces readers to the fundamentals of digital communications through an applications-driven approach. Devised specifically to serve as a first stage …
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming …
The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their …
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid …
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create …
Future IT leaders won't be technology leaders, they'll be business leaders who understand technology. Leading the Digital Workforce takes a …
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses …
Abstract : This chapter presents a healhcareflow mechanism; the intelligence of the mechanism is explored from the perspectives of knowledge …
This work presents a healhcareflow mechanism; the intelligence of the mechanism is explored from the perspectives of knowledge management through …
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. …
Written with the building owner or facility manager in mind, this plain English guide to use of energy management systems …
Additive Manufacturing Technologies: Rapid Prototyping to Direct Digital Manufacturing deals with various aspects of joining materials to form parts. Additive …
Direct Digital Control Systems: Application · Commissioning offers an insightful examination of the critical role of the DDC system in …
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world …
Introduction to Digital Speech Processing provides the reader with a practical introduction to the wide range of important concepts that …
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the …
This is an introductory to intermediate level text on the science of image processing, which employs the Matlab programming language …
Selected chapters from this book are published open access and free to read or download from Oxford Scholarship Online, https://oxford.universitypressscholarship.com/.Since …
The Internet is very big in the Arab world. After Al-Jazeera, it is the second most important source of dissenting …
Master digital design with VLSI and Verilog using this up-to-date and comprehensive resource from leaders in the field Digital VLSI …
