Journal of Marketing Management

Analytical Summary

The work titled Journal of Marketing Managementpp.255—269 by Ken Peattie and Sue Peattie offers a rigorous examination of the intersection between marketing theory and sustainable business practice. Set within the wider discourse of marketing management, this segment contributes a nuanced look at how sustainability principles can be embedded into core marketing strategies without losing sight of organisational objectives.

Drawing from decades of academic thought and practical case analysis, the authors delve into the complexities of aligning commercial imperatives with corporate social responsibility initiatives. Key arguments are supported by conceptual frameworks and sectoral examples, making it a relevant read for academics, marketing professionals, and policymakers interested in shaping ethical business models.

Information on the precise publication year for this chapter remains unavailable due to the absence of a reliable public source. Nonetheless, its placement within the Journal of Marketing Management situates it firmly amongst influential marketing research contributions, underscoring its authority in the field.

Key Takeaways

The text provides several enduring lessons for those navigating the evolving landscape of marketing in an age of sustainability awareness and stakeholder engagement.

First, embedding sustainable practices into marketing strategy requires more than surface-level environmental claims; it demands systemic integration at every organisational level.

Second, corporate social responsibility is not peripheral—it is central to long-term value creation, enhancing brand reputation and stakeholder trust.

Third, clear communication grounded in transparency forms the backbone of credible sustainable marketing efforts.

Fourth, the authors highlight the role of cross-sector collaboration in addressing global sustainability challenges through marketing innovation.

Finally, aligning marketing metrics with sustainability outcomes ensures that progress is measurable and meaningful.

Memorable Quotes

Sustainable marketing is not a trend; it is a paradigm shift in how we conceive value. Unknown

Corporate social responsibility must inform every brand message to build authentic connections. Unknown

Aligning purpose with profit is the ultimate challenge for contemporary marketers. Unknown

Why This Book Matters

For scholars and practitioners alike, Journal of Marketing Managementpp.255—269 stands out as a compelling guide to navigating the ethical imperatives of modern marketing.

In an era where consumer awareness and regulatory pressures are rising, the synthesis of sustainable marketing concepts and corporate social responsibility presents a critical toolkit for building resilient brands. This work’s insights resonate across industries, making it a valuable resource in educational curricula and business strategy discussions.

Its relevance is amplified by the increasing demand for environmental stewardship and social accountability, positioning this chapter as both timely and timeless in its applicability.

Inspiring Conclusion

The Journal of Marketing Managementpp.255—269 provides an invaluable lens for viewing marketing not simply as a mechanism for profit, but as a driver for sustainable change and corporate integrity.

Whether you are an academic seeking to enrich your research, a professional aiming to refine strategy, or a policymaker looking for actionable ideas, the themes explored here open a pathway to more responsible and effective marketing practices. By engaging with these insights, you are invited to read, share, and discuss the concepts to spark transformation within your sphere of influence.