Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Nina Krey,Patricia Rossi (eds.)
Nina Krey,Patricia Rossi (eds.)
Fanie Reynders
Michael J. Katz
Stijn Classens
Chris Graves,Mark Scott,Mike Benkovich,Paul Turley,Robert Skoglund,Robin Dewson,Sakhr Youness,Denny Lee,Sam Ferguson,Tony Bain,Terrence Joubert
Jeffrey T. Barton
Wilson Tang
Rita Katz
Jim Paul,Brendan Moynihan
Mike Pedler,Sue Pritchard,David Wilkinson,Margaret Attwood
Axel Rauschmayer
Alexandra Tolstoy
Charles Dickens
Julien Loiseau; Marion Lescanne; Annie Colin; Frédéric Fages; Jean-Baptiste Verlhac; Jean-Marc Vincent
Therese M. Bonin
Kesheng Wang,Yi Wang,Jan Ola Strandhagen,Tao Yu
Michael J. Katz
Anil Govindrao Ghom,Shubhangi Mhaske (Jedhe) (editors)
Chris Woodhouse
T.R. Marsh (auth.),Henri M.J. Boffin,Jan Cuypers,Danny Steeghs (eds.)
Antoni Boucher.;Daniel Durante.;Guillaume Gomez.;Sebastian Dröge
McClure, A.; Lunt, M.; Eyre, S.; Ke, X.; Thomson, W.; Hinks, A.; Bowes, J.; Gibbons, L.; Plant, D.; Wilson, A. G.;[...]Marinou, I.; Morgan, A. W.; Emery, P.; Steer, S.; Hocking, L. J.; Reid, D. M.; Wordsworth, P.; Harrison, P.; Worthington, J.; Barton, A.
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Kevin Farnsworth (editor),Zoë Irving (editor)
Roy M. Howard
Fakhreddine O. Karray,Clarence W De Silva
Christian Crumlish,Erin Malone
Gary K. Rockswold
Jones, A.; Harrison, N.; Jones, T.; Rees, J. D.; Bennett, A. N.
Peter Schäuble (auth.)