NOW A NATIONAL BESTSELLERThe definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get …
The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They …
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that …
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
This book is dedicated to applied gamification in the areas of education and business, while also covering pitfalls to avoid …
Individual leaders can have a significant amount of influence over the development of organizational talent. One of the simplest yet …
In Listen Up!, author Brent Gault approaches listening instruction by actively using other musical behaviors (singing, moving, chanting, creating) and …
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how …
Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and …
An audience-centered approach to public speaking Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular …
Achieve higher levels of workforce engagement and retain more employees A strong U.S. economy with record-low unemployment rates and the …
In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit …
Make direct vocabulary instruction fun and successful with this simple, straightforward, and easy-to-use book. Hundreds of critical vocabulary terms handpicked …
Overview: Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different …
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses …
Bringing together accounts of online community engagement from a range of perspectives, this book considers how the changing landscape of …
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with …
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, …
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and …
Marketers talk about creating 'buzz' - something which always threatens to fade away as soon as the next sound bite …
Beverly Kaye and Sharon Jordan-Evans have written a useful book for employees who are tempted by greener pastures. The authors …
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and OkCupid -- "Meet" …
Written for Higher Education teaching and learning professionals, Learning with Digital Games provides an accessible, straightforward introduction to the field …
''With 101 Classroom Games: Energize Learning in Any Subject, not only can you help your students improve their study skills, …
Tap into the powerful techniques of professional actors and great communicatorsThe Pin Drop Principle is a step-by-step master class for …
Shortlisted for the prestigious Management Consultancies Association (MCA) best management book of the year, 1997. Motivating People in Lean Organizations …
Leveraging Big Data and 21st century technology to renew cities and citizenship in AmericaThe Responsive City: Engaging Communities Through Data-Smart …
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current …
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and …
As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever …
