EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition …
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second …
Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful …
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons …
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three …
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate …
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond …
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. …
We are now living in a world with over one hundred brands of bottled water. The United States alone is …
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the …
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top …
Книга The New Strategic Brand Management: Creating and Sustaining Brand Equity... The New Strategic Brand Management: Creating and Sustaining Brand …
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference …
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for …
this is more than just a "worthy" book, it's also a good read. The new introduction extends the thesis to …
The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, …
NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock …
The machine blasts messages at the world and it does not care who you are or what you have to …
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally …
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws …
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies …
For over two decades, it has been argued that the brand is an important value creator and should therefore be …
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business …
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through …
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business, foreword by Diane Von …
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner …
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to …
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories …
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large …
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on …
Want to turn your Instagram followers into DOLLARS? Are you looking to build your business on Instagram and NEED the …
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the …
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and …
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create …
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their …
