For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …
Review Author: Heidi Senior, Univ. of Portland Lib., ORReview Source: Library Journal Review Content:In the progression of entertainment and information …
The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business, foreword by Diane Von …
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication …
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure …
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a …
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term …
Automating sales
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking …
Praeger An Imprint of ABC-CLIO, LLC, 2015. - 194 p. - ISBN: 1440838380This compelling book shows companies new methods of …
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. …
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of …
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at …
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury …
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to …
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner …
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories …
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large …
In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it …
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many …
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by …
Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. Based on …
Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social …
Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in …
Want to turn your Instagram followers into DOLLARS? Are you looking to build your business on Instagram and NEED the …
Have you ever wondered what specific strategies the world's highest-paid Internet entrepreneurs are using to get rich? Are you tired …
*Top 15 Marketing Strategies for 2021!*Do you feel overwhelmed with marketing? - Struggling to reach new clients, customers, or social …
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful …
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : …
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to …
The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to …
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on …
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming …
This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how …
Make your business stand out without the cost of advertising! The best marketing you can do for your business is …
The book's target is the executive or middle manager who needs to understand how to incorporate digital marketing into their …
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