Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
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Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct …
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults …
Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more …
Business executives and MBAs understand the importance of brand management and the impact of marketing on business. Vault tells you …
Good book for learning about the data mining techniques of logistic and linear regression. It helped highlight some good uses, …
This enlightening book will be of great interest to scholars, practitioners and research students focussing on the applications of new …
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared …
This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give …
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve …
This bookis a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from …
Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you …
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business …
William A. Cohen - Drucker on MarketingTHE ESSENTIAL MARKETING WISDOM OF PETER DRUCKERConsidered the single most important thought leader in …
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after …
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes …
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating …
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the …
While most people will know some of the things renowned author and blogger David Meerman Scott writes, no one will …
This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in …
"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and …
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system …
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food …
Brandwashed - tricks companies use to manipulate our minds and persuade us to buy
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin …
Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable …
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketingWhat do many …
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the …
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, …
`Perception is stronger than reality' is the basis of this book. According to the marketing guru Seth Godin who is …
