Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss | Conversation StartersThe book Never …
KAAS Publishing Trade Paperback, Revisied Edition 1999 - This book is a collection of mini-lessons that has the authors unique, …
These days, more than ever, you need an edge to win the job, the sale, or the contract that you …
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. …
Wayne Booth's book is readable and he argues a strong case for the revival of the study of rhetoric. Booth …
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides …
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the …
When it comes to getting what you want, communication is the key. Now Don Gabor — Don Gabor-America's "small-talk expert" …
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, …
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your …
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or …
About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, …
The best way to become a confident, effective public speaker, according to the authors of this landmark book, is simply …
Do you feel like you are just a pawn in someone else’ chess game? Are you tired of being manipulated …
Are people taking advantage of your kindness for their own advantage? Would you like to take back control of your …
Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience …
Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. Communication is …
In business, there is a moment when everyone has to make a pitch; it might be your own personal OK …
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win …
Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is …
To succeed in business, your message must be heard, understood and remembered. This book, with its combination of practical tips …
“As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This …
Sourcebook on Rhetoric is a glossary of key terms and concepts designed to introduce readers to the language of contemporary …
When it was first published in 1982, A Rhetoric of Argument developed a ground-breaking new approach to teaching argument. The …
In this important contribution to the cultural and educational history of Elizabethan England, Peter Mack examines the impact of humanist …
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research …
Words are powerful when they are used correctly. If readers want to motivate their kids or employees, convince bosses to …
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, …
The ultimate guide to data visualization and information design for business.Making good charts is a must-have skill for managers today. …
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of …
Two-time world champion debater and former coach of the Harvard debate team, Bo Seo tells the inspiring story of his …
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to …
The Art of Psychological Warfare, Human Hacking, Persuasion, and Deception Are You Ready To Learn How To Configure & Operate …
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of …
