کتاب های موجود در دسته بندی دیجیتال مارکتینگ

Analysis of social aspects of migrant labourers living with HIV/AIDS using fuzzy theory and neutrosophic cognitive maps
Published on: 2004
Beginner Digital Marketing English

HIV/AIDS is everybody's business. Today, it is more an issue of society, than a matter of medicine...In this bold attempt …
Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series)
Published on: 2009
Beginner Digital Marketing English

Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of …

Mobile Marketing Management E-Business Research
Marketing on the Internet: Your Seven-Step Plan for Succeeding in e-Business Now That the Hype Is Over
Published on: 2002
Beginner Digital Marketing English

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, …

e-Business Online Strategy Internet Marketing Seven-Step Plan Digital Success
PR! - A Social History of Spin
Published on: 1996
Beginner Digital Marketing English

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of …

Spin propaganda public relations media influence
The Truth About Testing: An Educator's Call to Action
Published on: 2001
Beginner Digital Marketing English

Assessment Accountability Education Reform Advocacy
The Art of SEO: Mastering Search Engine Optimization
Published on: 2009
Beginner Digital Marketing English

In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the …

SEO Search Engines Optimization Marketing Strategies
Ultimate Guide to Instagram for Business (Entrepreneur Ultimate Guide)
Published on: 2023
Beginner Digital Marketing English

Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …

Marketing Branding Strategy Engagement Growth
How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts
Published on: 2008
Beginner Digital Marketing English

The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business …

Marketing Small Business New Media Websites Podcasts
Hacking growth : how today's fastest-growing companies drive breakout success
Published on: 2017
Beginner Digital Marketing English

Growth Strategy Innovation Marketing Analytics
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Published on: 2018
Beginner Digital Marketing English

Uploaded by archz2 Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences …

Entrepreneurship Social Media Branding Success Influence
Property and Power in Social Theory: A Study in Intellectual Rivalry
Published on: 1998
Beginner Digital Marketing English

Dick Pels undertakes a broad historical inquiry into the intellectual origins and present-day effects of the concepts and roles of …

Property Power Social Theory Intellectual Rivalry Sociology
Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value
Published on: 2011
Beginner Digital Marketing English

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …

Stakeholders Value Strategy Sustainability Responsibility
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Published on: 2015
Beginner Digital Marketing English

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's …

Entrepreneurship Content Audiences Success Strategy
The Thank You Economy
Published on: 2011
Beginner Digital Marketing English

Social Media Customer Engagement Branding Innovation Business Growth
Advanced Google AdWords
Published on: 2010
Beginner Digital Marketing English

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …

Advertising PPC Optimization Strategy Analytics
Contemporary Research in E-marketing, Volume 1, 2004
Published on: 2004
Beginner Digital Marketing English

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one outlet. …

E-marketing Research Online Shopping Consumer Behavior Digital Economy
Hooked: How to Build Habit-Forming Products
Published on: 2014
Intermediate Digital Marketing English

How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What …

Habits Products Design Psychology Addiction
Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects: 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings
Published on: 2008
Beginner Digital Marketing English

ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ICDM 2008 …

Data Mining Medical Applications E-Commerce Marketing Theoretical Aspects
Purple Cow
Published on: 2004
Beginner Digital Marketing English

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, …

Marketing Innovation Differentiation Remarkable Seth Godin
Corporate Social Responsibility of Multinational Corporations in Developing Countries: Perspectives on Anti-Corruption
Published on: 2012
Beginner Digital Marketing English

The increasing importance of CSR means that companies must consider multi-stakeholder interests as well as the social, political, economic, environmental …

Corruption Multinationals Development Ethics Governance
The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
Published on: 2014
Beginner Digital Marketing English

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger …

Entrepreneurship Innovation Unconventional Success Creativity
Digital marketing for dummies
Published on: 2017
Beginner Digital Marketing English

SEO Analytics Strategy Social Media Content
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Published on: 2016
Beginner Digital Marketing English

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated …

SEO Social Media Analytics Content Marketing E-commerce
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Published on: 2017
Beginner Digital Marketing English

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …

Strategy Optimization Integration Planning Metrics
Pharmacogenomics: Social, Ethical, and Clinical Dimensions
Published on: 2003
Beginner Digital Marketing English

This collection of essays focuses on all aspects of the emerging field of pharmacogenomics except the science that underpins it. …

Pharmacogenomics Ethics Society Medicine Innovation
Invisible Influence: The Hidden Forces that Shape Behavior
Published on: 2016
Beginner Digital Marketing English

Social dynamics Decision-making Behavioral science Consumer psychology Subconscious influence
Web Analytics 1.0: An Hour a Day
Published on: 2007
Beginner Digital Marketing English

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics …

analytics measurement metrics optimization data
S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line Success
Published on: 2001
Beginner Digital Marketing English

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads …

Lead Generation B2B Marketing S.U.R.E. Method Sales Strategies Direct Response
Ask: the counterintuitive online formula to discover exactly what your customers want to ... buy ... create a mass of raving fans ... and take any
Published on: 2015
Beginner Digital Marketing English

Machine generated contents note: pt. I ASK: THE STORY -- ch. 1 You: Who, What, & Why ... -- ch. …

Surveys Segmentation Marketing Audience Growth
Content Inc.
Published on: 2021
Beginner Digital Marketing English

Entrepreneurship Content Business Strategy Growth
Technology and Social Inclusion: Rethinking the Digital Divide
Published on: 2003
Beginner Digital Marketing English

Much of the discussion about new technologies and social equality has focused on the oversimplified notion of a "digital divide. …

Digital Divide Social Access Information Technology Inclusion Strategies Technological Disparities
The Lean Entrepreneur
Published on: 2013
Unordered Digital Marketing English

You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial …

Innovation Startup Lean Experimentation Validation
Total E-Mail Marketing, First Edition
Published on: 2003
Beginner Digital Marketing English

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …

E-mail Marketing Strategy Techniques Campaigns
E-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Published on: 2009
Beginner Digital Marketing English

Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need …

e-commerce digital marketing social media online revenue branding
Developing Research Questions: a Guide for Social Sciences
Published on: 2009
Beginner Digital Marketing English

Nice itnroductory book on methodology through research questions

Methodology Inquiry Framework Analysis Formulation
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
Published on: 2016
Beginner Digital Marketing English

"If you need more traffic, leads and sales, you need The Conversion Code."Neil Patel co-founder Crazy Egg"We've helped 11,000+ businesses …

Leads Appointments Sales Marketing Conversion
Death by China: Confronting the Dragon - A Global Call to Action
Published on: 2011
Beginner Digital Marketing English

China economy trade globalization policy
The Art of SEO
Published on: 2012
Beginner Digital Marketing English

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …

SEO optimization algorithms strategy marketing
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
Published on: 2021
Beginner Digital Marketing English

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in …

Fashion Luxury Digital Marketing Marketspaces Marketplaces
Emerging Workforce Trends in the U.S. Energy and Mining Industries: A Call to Action
Published on: 2014
Beginner Digital Marketing English

Energy and mineral resources are essential for the nation's fundamental functions, its economy, and security. Nonfuel minerals are essential for …

workforce trends energy mining industry

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بازاریابی دیجیتال: دریچه‌ای به سوی دنیای نوین بازاریابی

در دنیای پر شتاب امروز، که تکنولوژی به صورت فزاینده‌ای در حال پیشرفت است، بازاریابی دیجیتال به یکی از مهم‌ترین ابزارها و استراتژی‌ها برای رسیدن به موفقیت در کسب و کار تبدیل شده است. در این دسته‌بندی از فروشگاه آنلاین کتاب Refhub.ir، مجموعه‌ای از کتاب‌های ارزشمند و معتبر در حوزه بازاریابی دیجیتال گردآوری شده است تا به شما در درک بهتر و جامع‌تر این موضوع کمک کند.

اهمیت بازاریابی دیجیتال

بازاریابی دیجیتال ترکیبی از روش‌ها و تکنیک‌هایی است که به کمک آن‌ها می‌توان محصولات و خدمات را از طریق کانال‌های دیجیتال مانند موتورهای جستجو، ایمیل، شبکه‌های اجتماعی و تبلیغات آنلاین به مشتریان هدف معرفی و عرضه کرد. در این کتاب‌ها، مباحث متنوعی از جمله بهینه‌سازی موتورهای جستجو (SEO)، بازاریابی محتوا، تبلیغات کلیکی، و استفاده از علم داده‌ها (data-driven marketing) برای تدوین استراتژی‌های بازاریابی به بررسی و تحلیل گذاشته می‌شود.

مهم‌ترین کتب در این دسته‌بندی

در این بخش، کتاب‌هایی از نویسندگان و متخصصان برجسته‌ی بین‌المللی و داخلی در حوزه بازاریابی دیجیتال معرفی می‌شوند. این کتاب‌ها شامل ارائه تکنیک‌های نوین، تحلیل‌های عمیق و مطالعات موردی (case studies) می‌باشند که فراگیری و اجرای آن‌ها می‌تواند به رشد و بهبود کسب ‌و کار شما کمک شایانی کند. از جمله مباحث مورد بررسی، استفاده از شبکه‌های اجتماعی، تحلیل داده‌ها و روانشناسی مصرف‌کننده در بستر دیجیتال است.

چالش‌ها و فرصت‌های بازاریابی دیجیتال

در کنار یادگیری تکنیک‌های جدید، باید به چالش‌ها و فرصت‌های موجود در دنیای بازاریابی دیجیتال نیز توجه داشت. این چالش‌ها می‌تواند شامل تغییرات الگوریتم‌های موتورهای جستجو، حفظ حریم خصوصی کاربران و همچنین جلب اعتماد آن‌ها باشد. فرصتی که بازاریابی دیجیتال فراهم می‌کند، امکان رسیدن به یک بازار جهانی با هزینه‌های نسبتا پایین و همچنین قدرت تحلیل دقیق رفتار مشتریان به کمک ابزارهای آماری و تکنولوژی‌های پیشرفته است.

آینده بازاریابی دیجیتال

هر روز که می‌گذرد، فناوری‌ها و ابزارهای جدیدتری در دنیای دیجیتال معرفی می‌شوند که می‌توانند تاثیر چشمگیری بر روی استراتژی‌های بازاریابی داشته باشند. در این دسته‌بندی، کتاب‌هایی نیز موجود هستند که به پیش‌بینی روندها و تکنولوژی‌های نوظهور می‌پردازند. مواردی چون بازاریابی هوش مصنوعی (AI Marketing)، تبلیغات واقعیت افزوده (AR Advertising)، و شخصی‌سازی محتوا بر اساس یادگیری ماشینی مورد بحث و تحلیل قرار می‌گیرند.

راهنمای انتخاب کتاب

انتخاب کتاب مناسب نقش مهمی در پیشرفت دانش شما خواهد داشت. جهت آسان‌تر شدن این فرایند، هر کتاب در این دسته‌بندی با توضیحات کامل ارائه شده که شامل خلاصه‌ای از محتوا، نام نویسنده‌، و همچنین نظرات و بررسی‌های خوانندگان پیشین است. شما می‌توانید بر اساس معیارهایی چون سطح دانش خود، نیازهای فعلی کسب و کارتان یا حتی بر اساس علاقه شخصی خود، بهترین گزینه را انتخاب کنید.

جمع‌بندی

بازاریابی دیجیتال ابزاری قدرتمند برای افزایش برندینگ و فروش محصولات و خدمات شماست و نیازمند یادگیری مداوم و به‌روز بودن با تکنولوژی‌های جدید و تغییرات بازار می‌باشد. دسته‌بندی کتاب‌های بازاریابی دیجیتال در فروشگاه Refhub.ir، شما را در این مسیر راهنمایی می‌کند. با اعتماد به این مجموعه کتاب‌های آموزشی، می‌توانید دانش خود را در این حوزه ارتقا دهید و با چالش‌های پیش رو به طور موثرتری رو به رو شوید.