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Just what makes one ad 20 times more effective than another? Why does on promotional campaign outpull another by 100 …
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written …
This book firstly analyzes the status and characteristics of rural long tail public service and its unbalance in detail. In …
The internet may be a utopia for free expression, but it also harbours nihilistic groups and individuals spreading bizarre creeds, …
Made to Measure introduces a general audience to one of today's most exciting areas of scientific research: materials science. Philip …
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many …
Publication Type: Collective monograph.First published 2015.ISBN 978-0-615-67156-7.DOI: 10.13140/RG.2.1.2858.1607.Publisher: KHUSAR Gr o u p.Project Manager: Khusainov R. V.Printed by: Publishing House …
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating …
Missing cover and copyright page. -- Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is …
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker …
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a …
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING. How do you cut through the …
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts …
Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes …
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers …
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, …
Originally published by Duke University Press in 1989, and presented here with a new preface. Tanford (physiology, Duke U.) shows …
At first I squirmed at the authors' idea of "libertarian paternalism." But they made a compelling case about how government, …
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways …
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing …
Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a "luxury for …
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practicesThe New Rules …
A new idea of the future emerged in eighteenth-century France. With the development of modern biological, economic, and social engineering, …
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how …
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers …
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the …
With so much more music available these days, traditional ways of finding music have diminished. Today radio shows are often …
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed …
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are …
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a …
