Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. …
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that …
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to …
When it comes to persuasion, success can begin before you open your mouth.In his global bestsellerInfluence, Professor Robert Cialdini transformed …
