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Cover of Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Book guide and evaluation

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Kevin Budelmann,Yang Kim,Curt Wozniak

English Intermediate Product Design
4.6 / 5

0 reviews

2010

Published

209

pages

318

views

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphi

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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