Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Addy Osmani
Neil T. Bendle
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Ladan Mahoobi, Organisation for Economic Co-OperationandDevelopment
Jeff Crume