List of Books in Keyword #Strategy

Brand Management: Research, theory and practice
Published on: 2009
Advanced Leadership & Management English

For over two decades, it has been argued that the brand is an important value creator and should therefore be …

Branding Marketing Strategy Consumer Identity
Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)
Published on: 2002
Advanced Leadership & Management English

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this …

eBusiness Digital Marketing Strategy Online Commerce Innovation
An Introduction to Social Media Marketing
Published on: 2014
Advanced Leadership & Management English

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very …

Social Media Marketing Strategy Engagement Advertising
Marketing: An Introduction [RENTAL EDITION]
Published on: 2019
Advanced Leadership & Management English

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …

Marketing Introduction Principles Strategy Global
The HR Scorecard: Linking People, Strategy, and Performance
Published on: 2001
Unordered Business English

Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the …

HR Strategy Measurement Performance Alignment
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
Published on: 2011
Intermediate Product Management English

Most company's change initiatives fail. Yours don't have to.If you read nothing else on change management, read these 10 articles …

Change Leadership Strategy Adaptability Transformation
CREATIVE CONSTRUCTION: the dna of sustained innovation
Published on: 2019
Unordered Leadership & Management English

This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every …

Innovation Strategy Growth Creativity Leadership
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
Published on: 2019
Unordered Leadership & Management English

* Next Big Idea Club Selection *Washington Post's"10 Leadership Books to Watch for in 2019," Adam Grant's "19 New Leadership …

Innovation Strategy Psychology Change Leadership
Dual Transformation: How to Reposition Today’s Business While Creating the Future
Published on: 2017
Unordered Leadership & Management English

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson …

Innovation Strategy Disruption Repositioning Leadership

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