For over two decades, it has been argued that the brand is an important value creator and should therefore be …
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this …
Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very …
For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An …
Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance. Drawing from the …
Most company's change initiatives fail. Yours don't have to.If you read nothing else on change management, read these 10 articles …
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every …
* Next Big Idea Club Selection *Washington Post's"10 Leadership Books to Watch for in 2019," Adam Grant's "19 New Leadership …
Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson …
Mind Control: The Ancient Art of Psychological Warfare. Haha Lung. Citadel Press. 2006.
The U.S. military has committed to a strategy of network-centric warfare. As a result, the Army has become increasingly interested …
Review Author: Heidi Senior, Univ. of Portland Lib., ORReview Source: Library Journal Review Content:In the progression of entertainment and information …
This book presents financial statements as a set of dynamic instruments that can be used for accurate, relevant, and timely …
This comprehensive, practice-oriented text illustrates how healthcare organizations can gain a competitive edge through superior operations. Underscoring the importance of …
Computer Incident Response and Forensics Team Management provides security professionals with a complete handbook of computer incident response from the …
Discover how to implement and operate in an Agile manner at every level of your enterprise and at every point …
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term …
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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large …
Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many …
Great new edition covers what you need to know for successful Facebook marketingFacebook keeps evolving, and so does the social …
This book presents an approach to enterprise architecture, which enables corporations to achieve their business objectives faster. Focusing on the …
*Top 15 Marketing Strategies for 2021!*Do you feel overwhelmed with marketing? - Struggling to reach new clients, customers, or social …
Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful …
This book addresses conceptual and practical issues pertinent to the creation and realization of social media strategies within law enforcement …
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : …
This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as …
Ken Binmore's previous game theory textbook, Fun and Games (D.C. Heath, 1991), carved out a significant niche in the advanced …
This comprehensive work examines important recent developments and modern applications in the fields of optimization, control, game theory, and equilibrium …
This very readable book is partly a biography of John von Neumann, partly a nontechnical history of the branch of …
The Prisoner's Dilemma is one of the most fiercely debated thought experiments in philosophy and the social sciences, presenting the …
Отличное руководство к игре. Разобраны все варианты тактических приемов и уловок, позволяющих выиграть за короткое время даже на последней сложности. …
Now available in a Second Edition, Games of Strategy remains the most accessible principles-level text for courses in game theory, …
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