Were you looking for the book with access to MyFinanceLab? This product is the book alone, and does NOT come …
Tired of reading finance books that are light on detail? Then look no further. I noticed while thinking about this …
Understanding our interconnected macroeconomic world is important for money managers and investment professionals alike. Here author Robert McGee brings together …
BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go …
At The Danaher Corporation, George Koenigsaecker led the lean transformations of both the automotive and tool groups. He also led …
This book: helps you build a foundation within your business that will support a robust improvement management method; includes an …
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, …
How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, …
Growth hacking marketing strategy - Want to grow from 0 to 1+million customers in a few months? Discover how 40 …
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience …
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount …
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and …
This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business …
Think Like a UX Researcherwill challenge your preconceptions about user experience (UX) research and encourage you to think beyond the …
''From this lively and personal account, we learn that we can all practice inventorship to great advantage–measured either in gold …
The first book focused on applying insights from quantum physics to organizational strategy, planning, and leadership practice.
Imagine that you are the CEO of a software company. You know you compete in an environment that does not …
Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues …
What Does This Book Deliver? Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, …
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web …
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your marketThis ground-breaking book defines …
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. …
We are now living in a world with over one hundred brands of bottled water. The United States alone is …
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building …
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new …
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top …
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and …
Turn Any Presentation into a Landmark Occasion Ever wish you could captivate your boardroom with the opening line of your …
Математические игры , том 1.Почти четверть века назад, три математика создали первуюкнигу по математическим играмТеперь, эта классическая книга математики ,переиздаётся …
In the quarter of a century since three mathematicians and game theorists collaborated to create Winning Ways for Your Mathematical …
This fascinating look at combinatorial games, that is, games not involving chance or hidden information, offers updates on standard games …
This book is a state-of-the-art look at combinatorial games, that is, games not involving chance or hidden information. It contains …
Is Nine-Men's Morris, in the hands of perfect players, a win for white or for black--or a draw? Can king, …
Combinatorial Games are the strategy games that people like to play. They differ from economic games in that there are …
The mathematical underpinnings of games, whether they are strategic or games of chance, have been known for centuries, but are …
The historical literature on the first world war has devoted relatively little attention to the Allied blockade of the Central …