This book presents readers with the opportunity to fundamentally re-evaluate the processes of innovation and entrepreneurship, and to rethink how …
This PDF contains Part One only.
From bestselling author and Internet pioneer Steven Johnson, an essential book for anyone interested in innovation: the key texts on …
This is a sweeping look at the business of sports through the eyes of Jerry Colangelo, a founder of the …
I’ve been privileged to be a part of the software as a service (SaaS) industry for the majority of my …
Negotiations and other business maneuvers are like chess: every move generates a plethora of potential next moves. In Chess and …
This masterly book substantially extends Howard Raiffa's earlier classic, The Art and Science of Negotiation. It does so by incorporating …
Whether you are selling a house, closing a business deal, settling a divorce, arbitrating a labor dispute, or trying to …
In the field of negotiation theory, the Harvard Project’s Getting to Yes and Donald Trump’s The Art of the Deal …
Prologue: explanation vs. prediction -- A problem of prediction -- The 5 percentage point solution -- How -- If -- …
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to …
What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to …
Shares forty-six tips for achieving creative brilliance in any professional field, discussing how to innovate, work, learn, and matter.
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. …
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a …
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers …
Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right …
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced …
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and …
“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, …
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost …
This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm …
The subject of innovation has become a permanent fixture of the current political and economic discourse across the globe. In …
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve …
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition …
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second …
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing …
When Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their …
NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean …
Ten skills for agile leadershipComplex challenges are all around us--they impact our companies, our communities, and our planet. This complexity …
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a …
