English
Beginner
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Adam Morgan
2009
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Branding
Books
88 results
English
Beginner
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition
Adam Morgan(auth.)
2009
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English
Beginner
Storynomics: Story-Driven Marketing in the Post-Advertising World
Robert Mckee,Tom Gerace
2018
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English
Beginner
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
2009
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English
Beginner
Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe
2010
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English
Beginner
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths)
Simon Bailey
2018
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English
Beginner
The Art of Social Media: Power Tips for Power Users
Guy Kawasaki,Peg Fitzpatrick
2014
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English
Beginner
The New Strategic Brand Management: Creating and Sustaining Brand Equity..
Jean-Noel Kapferer
2008
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English
Beginner
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noel Kapferer
2008
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English
Beginner
The new strategic brand management : advanced insights and strategic thinking
Jean-Noël Kapferer
2012
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English
Beginner
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Tim Calkins,Alice Tybout,Philio Kotler
2005
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English
Beginner
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Morgan
2011
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English
Beginner
Creating powerful brands in consumer, service and industrial markets
Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald
2003
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English
Beginner
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries,Laura Ries
1998
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English
Beginner
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark,Carol S. Pearson
2001
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English
Advanced
Brand Management: Research, theory and practice
Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre
2009
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English
Beginner
Brand Storytelling in the Digital Age: Theories, Practice and Application
S M A Moin
2020
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English
Beginner
Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling
Gay Flashman
2020
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English
Beginner
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry,Michael K. Coolsen
2023
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English
Beginner
Brand Management: An Introduction through Storytelling
Emmanuel Mogaji
2021
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English
Beginner
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
22 Oct 2019
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English
Beginner
Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand
Charlotte Sterling
2019
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English
Beginner
Digital Darwinism: Branding and Business Models in Jeopardy
Ralf T. Kreutzer,Karl-Heinz Land (auth.)
2015
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English
Beginner
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Carlos J. Torelli (auth.)
2013
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English
Beginner
Fashion Branding and Communication: Core Strategies of European Luxury Brands
Byoungho Jin,Elena Cedrola (eds.)
2017
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English
Beginner
Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else
Eddie Opara,John Cantwell
2014
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English
Beginner
Digital type design for branding : designing letters from their source
Boss,Stephen
2018
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English
Beginner
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age
Sian Rees
2019
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