""In this esteemed European Edition of 'Principles of Marketing', respected author Veronica Wong delves into the fundamental principles and concepts …
The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and …
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller …
In one volume, this book brings together a selection of the best papers presented at the 9th International Conference series …
Is your company spending too much time on strategy development―with too little to show for it?If you read nothing else …