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24 results

Cover of Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

English Intermediate

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions

Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams (auth.)

2017 View book

Cover of Principles of Marketing (14th Edition)

English Unordered

Principles of Marketing (14th Edition)

Philip Kotler,Gary Armstrong

2011 View book

Cover of Principles of Marketing

English Unordered

Principles of Marketing

Philip Kotler,Gary Armstrong

2011 View book

Cover of Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

English Unordered

Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package

Philip Kotler,Gary Armstrong

2013 View book

Cover of Buyology: Truth and Lies About Why We Buy

English Beginner

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

2008 View book

Cover of Emotionomics: Leveraging Emotions for Business Success

English Beginner

Emotionomics: Leveraging Emotions for Business Success

Dan Hill D.V

2009 View book

Cover of Multichannel Marketing: Metrics and Methods for On and Offline Success

English Beginner

Multichannel Marketing: Metrics and Methods for On and Offline Success

Akin Arikan

2008 View book

Cover of Contemporary Research In E-marketing, (Contemporary Research in E-Marketing)

English Beginner

Contemporary Research In E-marketing, (Contemporary Research in E-Marketing)

Sandeep Krishnamurthy (Editor)

2005 View book

Cover of Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

English Beginner

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Paco Underhill

2008 View book

Cover of They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

English Beginner

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan

2017 View book

Cover of Lovemarks: The Future Beyond Brands

English Beginner

Lovemarks: The Future Beyond Brands

Kevin Roberts

2004 View book

Cover of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

English Beginner

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Keith Quesenberry

2019 View book

Cover of Microeconomic Theory: Basic Principles and Extensions, 10th Edition

English Beginner

Microeconomic Theory: Basic Principles and Extensions, 10th Edition

Walter Nicholson,Christopher M. Snyder

2008 View book

English Advanced

Brand Management: Research, theory and practice

Tilde Heding,Charlotte F. Knudtzen,Mogens Bjerre

2009 View book

Cover of Sensory Marketing: An Introduction

English Advanced

Sensory Marketing: An Introduction

Bertil Hultén

2020 View book

Cover of The Affluent Consumer: Marketing and Selling the Luxury Lifestyle

English Unordered

The Affluent Consumer: Marketing and Selling the Luxury Lifestyle

Ronald D. Michman, Edward M. Mazze

2006 View book

Cover of Journal of Marketing Research

English Unordered

Journal of Marketing Research

Review by: Balaji C. Krishnan

2006 August View book

Cover of Journal of Marketing Management

English Unordered

Journal of Marketing Management

Bennett, Roger

2007 November 26 View book

Cover of Journal of Marketing

English Unordered

Journal of Marketing

Mintz, Ofer; Currim, Imran S

2013 March View book

Cover of Journal of Marketing

English Unordered

Journal of Marketing

Donald R. Lehmann

2004 October View book

Cover of Journal of Interactive Marketing

English Unordered

Journal of Interactive Marketing

Peters, Kay; Chen, Yubo; Kaplan, Andreas M.; Ognibeni, Björn; Pauwels, Koen

2013 November View book

Cover of Journal of Marketing Management

English Unordered

Journal of Marketing Management

Peattie, Ken; Peattie, Sue

1993 July View book

Cover of Journal of Marketing Management

English Unordered

Journal of Marketing Management

Peattie, Ken; Peattie, Sue

1993 July View book

Cover of IEEE Transactions on Consumer Electronics

English Unordered

IEEE Transactions on Consumer Electronics

Woei-Jiunn Tsaur

2012 May View book