Creating powerful brands in consumer, service and industrial markets
Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald
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Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald
Smart,Roland
Jen Stirrup, Thomas Weinandy
Victoria E. Ott
W. B. HugoandJ. B. Stenlake (Auth.)
Juha Hinkula
Deleryd, Mats ;Fundin, Anders
Brizard A.J.
Grant W. Newton
Wang, Kuaini; Cao, Jinde; Pei, Huimin
Yves J. Hilpisch
Sharma,Rekha
Jules J. Berman (Auth.)
Shakibhamedan, S.; Sheibani, S.; Ataie, A.
Michael St.Pierre,Gesine Hofinger,Cornelius Buerschaper
John Arbuthnot,Alan W. Bower (editor),Robert A. Erickson (editor)
Keith G. Jeffery (auth.),Akmal B. Chaudhri,Mario Jeckle,Erhard Rahm,Rainer Unland (eds.)
Pierluigi Martino
Nikolaos G. Bourbakis
George M. Bergman
Bertschinger E.
Judith E. Tintinalli (ed.)
Jeanne W. Ross,Peter Weill,David Robertson
Julie Cigman
Peter Späth
James F. Woodward
Matthew Bailey
Juntunen, Mari; Juntunen, Jouni; Juga, Jari
C. Byrnes,M. Hazewinkel,C. Martin (auth.),Christopher I. Byrnes,Clyde F. Martin (eds.)
Albert Ellis Phd;Kristene Doyle ScD
Esfandiari,Haleh
Richard Rumelt