Honorable Mention for the 2008 Robert Park Outstanding Book Award given by the ASA's Community and Urban Sociology Section Mardi …
Lively and engaging, this invaluable handbook puts the continent's great cities and regions at your fingertips, and includes all the …
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism …
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only …
Tourist art may be a billion dollar business. Nevertheless, such art is despised. What is worse, the "bad" culture is …
Accounting and Financial Management: developments in the international hospitality industry presents new and innovative research and developments in the field …
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it …
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to …
Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected …
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color …
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers …
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the …
