Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target …
Social media is a crucial tool for success in business today. People are already talking about your business using social …
Praeger An Imprint of ABC-CLIO, LLC, 2015. - 194 p. - ISBN: 1440838380This compelling book shows companies new methods of …
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by …
