Metrics are paramount in every engineering discipline. Software engineering, however, is not considered a classical engineering activity for several reasons. …
A hands-on and introductory guide to the art of modern application and infrastructure monitoring and metrics. We start small and …
Today's Definitive Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemNew quantitative formulas, applications, and analytical techniquesBest practices for measuring …
As a Marketing executive, I can understand the challenges of fusing science and art when making daily marketing decisions. Mark …
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics …
When you focus on the engagement side of a social media marketing strategy, youll build and grow relationships with followers …
Supply chain management (SCM) strives for creating competitive advantage and value for customers by integrating business processes from end users …
For the first time in years, I feel like I'm not in over my head anymore. Web Analytics 2.0 taught …
The Second Edition of SOFTWARE METRICS provides an up-to-date, coherent, and rigorous framework for controlling, managing, and predicting software development …
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social …
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