In the author's words: "This book is an honest attempt to understand what it means to be educated in today's …
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: …
This refreshingly different introduction to media studies offers an understanding of the mass madia which is critical but which does …
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to …
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an …
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, …
